Viacom and MTV win Gold at Montreux Festival

20 May,2021

By Our Staff

 

This news ought to have appeared on Tuesday, but we were too caught up with the cyclone that thankfully didn’t hit Mumbai, though our friends elsewhere weren’t as lucky. Our apologies.

 

The annual advertising festival in Switzerland, the Golden Award of Montreux, announced 2021 Winners with India winning five Golds and six Finalists. Viacom18 won two Golds while MTV, Chrome Pictures and Miami Design School Mumbai were awarded one Gold each. Viacom won Gold in the category Creative Use of Media with “Naati Pinky Ki Lambi Love Story” and in Digital/Interactive category with #CGPCLive (Colors Golden Petal Club)”. MTV’s  “Organ Daan” in the category Direct Marketing won a Gold. Chrome Pictures Media LLP was awarded with Gold for “Pooja Didi” in the Television-Cinema Category.Chrome won a Finalist for The 2021 Ad of the Year.

 

The Grand Prix of the Golden Award of Montreux was presented to Energy BBDO Chicago for their work ‘The Kentucky Turtle Derby’. Old Forester, also from BBDO Chicago, was awarded two Golds in Digital and Media.

 

The Golden Award of Montreux awards only Golds and Finalists – there are no Silvers or Bronzes. It is developed in conjunction with adforum.com. Veteran adperson Ajay Chandwani is on the jury from India and has, kind-of, been the ambassador and evangelist for the awards in India for many years.

 

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