iProspect India wins digital mandate of AU Small Finance Bank

20 May,2021

By Our Staff

 

iProspect, the digital-first end-to-end media agency from the house of dentsu India, has won the digital mandate for AU Small Finance Bank, a Scheduled Commercial Bank and Fortune India 500 Company.

 

As per the mandate, the agency will handle the entire gamut of digital duties for AU Bank including performance and branding campaigns. iProspect India will utilise its proprietary tools and solutions to help the brand achieve its digital marketing objectives via innovative digital campaigns.

 

Rubeena Singh

Rubeena Singh

Said Rubeena Singh, CEO, iProspect India: “We are delighted that our in-depth domain experience of the BFSI sector won us the mandate. We are excited to partner with AU Bank and work towards driving business growth and achieving their brand KPIs. We look forward to delivering our best services to the brand through the intersection of Brand, Tech, Media and Communication.”

 

Uttam Tibrewal

Uttam Tibrewal

Added Uttam Tibrewal, Executive Director, AU Small Finance Bank: “Over the last few years there has undoubtedly been a fast-track shift towards digital adoption among customers. As a tech-led Bank focused on offering customer-centric solutions, we are continuously working to optimise our customer engagement through digital media. The partnership with iProspect India is an important step in that direction which will strengthen our data-driven approach to digital marketing and media planning.”

 

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