IBF embraces digital, will now be IBDF

28 May,2021

By Our Staff

 

The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, is being renamed as Indian Broadcasting and Digital Foundation (IBDF), as it expands its purview to cover digital platforms to bring all digital (OTT) players under one roof. IBDF is in the process of forming a new wholly-owned subsidiary to handle all matters pertaining to digital media.

 

IBDF will also form a Self-Regulatory Body (SRB), as per the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 as notified by the Government of India on 25th February 2021.

 

This industry-led SRB called Digital Media Content Regulatory Council (DMCRC) for digital OTT platforms, which is a second-tier mechanism at the appellate level is similar to Broadcast Content Complaint Council (BCCC), which IBF had successfully implemented for the linear broadcasting sector way back in 2011.

 

Speaking on the development, K. Madhavan, President – IBF said, “We are pleased to extend our commitment of fostering an environment that is culturally adept, socially responsible and governance-bound to the fast-growing digital medium. The diversification will empower the Foundation to pursue growth opportunities for its members who run OTT services in the country, while ensuring they present a strong collective voice, both in the broadcast and digital sector under the combined body. We will continue to work arduously to create new benchmarks in line with the industry’s growth aspirations.”

 

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