Victor & Iqbal assigned leadership roles at Saatchi & Saatchi Propagate

09 Apr,2021

By Our Staff


Saatchi & Saatchi Propagate, the full-service digital agency of the Publicis Groupe, has announced the departure of its CEO, Priya Jayaraman. Taking over the reins is Charles Victor, who has been elevated as the Chief Operating Officer at Saatchi & Saatchi Propagate. Victor will be responsible for driving business growth and strategic direction at the agency while also continuing to serve as the Executive Director of L&K Saatchi & Saatchi. He will continue to report into Paritosh Srivastava, MD of L&K Saatchi & Saatchi.

To further strengthen the team, the agency has also announced the appointment of Sabah Iqbal as Senior VP & Head – S&S Propagate. She will report into Charles Victor and will play a key role in furthering business growth at the agency. Iqbal joins the agency from Digitas where she was Senior VP – West & South and managed some of the key brands at the agency including Puma, Hindustan Unilever, Nivea, Nissan, Mondelez among others.

Commenting on the development, Srivastava said: “Would like to thank Priya immensely for her contribution and hard work in making SSP into a powerful digital offering with a national footprint with some amazing client partners and talent.”

Adding further he said, “Charles Victor has been with LKSS for 15 years, working across creative, mainline and digital. He’s got a perfect mix of business, creative and technology that one could have asked for to take on SSP. He’s a trusted and true partner for clients and agency alike. Joining him will be Sabah Iqbal, who with 15 years of enviable pedigree brings with her a unique creative lens combined with astute knowledge and expertise across mainline, digital and media. I am excited to partner the duo in the next chapter of growth at the agency.”

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