Kyoorius partners with ‘Indian Creative Women’

05 Apr,2021

By Our Staff

Kyoorius has announced its partnership with Indian Creative Women, an independent forum working on amplifying the percentage of women creative directors in the Indian Advertising and Design industry. In collaboration with them, Kyoorius has come up with a host of initiatives that will boost gender equality on their stage and in the industry.

One of these is the Zee Equality Award – The Purple Elephant, which will recognise and reward work that has addressed and impacted gender inequality in India through innovative thinking. The colour ‘purple’ signifies justice, dignity and has been historically associated with efforts to achieve gender equality. The winners will be decided by a special jury to be announced shortly.

Said Sakshi Choudhary, Founder – Indian Creative Women: “Kyoorius is one of the most credible and influential award bodies in Asia. Every year, it brings powerful brands and agencies of India on one platform. We’re delighted to partner with them to drive real change. This year, they are a shining example and a true benchmark of what this industry can achieve on gender diversity. Our wish is to see each decision-making room in agencies as balanced as the Kyoorius jury room this year.”

Added Rajesh Kejriwal, Founder and CEO, Kyoorius: “We have, since inception, been cognizant of the role of a platform like Kyoorius in achieving gender balance and equality in everything that we do. We are delighted to partner with Indian Creative Women for the Purple Elephant Award. In addition, we are also delighted that Zee Entertainment has enthusiastically agreed to support the Purple Elephant initiative.”

Details of the judging criteria for the Purple Elephant are available on the site.

Meanwhile, in 2022, Kyoorius will also recognise the innovative efforts of agencies and brands to hire, retain and promote women into leadership. This will include introduction of new policies that organizations have introduced to consciously give women within the industry an equal opportunity.

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