TOI collaborates with Redmi Note 10 series

24 Mar,2021

By Our Staff

The Times of India has released a campaign in their top eight editions to bring alive the unboxing of the new Redmi Note 10 series smartphones. The top flaps of the glazed French windows were of special glossy newsprint – giving the innovation a premium and upmarket feel, in sync with the new Redmi phones.

Said Partha P Sinha, President Response, The Times Group: “What’s unique about the print medium is that it allows innovation and customisation in ways that bring alive a brand’s unique requirement. The ‘French window’ is one such innovation that engages readers through a ‘reveal’. It’s a great tool to bring alive a brand launch in an impactful manner. This is for the first time that a smartphone brand has used this innovation to market its product.”

Added Sandeep KS, Associate Director – Redmi Marketing: “Our idea was to marry a smartphone unboxing experience with a format that can be enjoyed by consumers across the country. Times of India being the most read national daily was the ideal choice to execute this revolutionary front page innovation idea for a revolutionary product like Redmi Note 10 Pro Max for the first time ever for a smartphone”.



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