Tata Salt salutes 91 years of Dandi March with campaign

15 Mar,2021

By Our Staff

Tata Salt launches new campaign to commemorate 91st anniversary of the historic Dandi March. The AR-driven campaign will include the avatar of Mahatma Gandhi coming to life through digital platforms to deliver a reminder on the simple but critical acts of safety precautions to adhere to Covid-19. The campaign has been rolled out across all Tata Salt social media channels.

Said  Richa Arora, President, Packaged Foods, India, Tata Consumer Products: “Our campaign evokes the historical relevance of the Dandi march where the father of our nation called out for collective citizen measures, as the nation marched towards independence. Tata Salt has always been at the forefront of influencing social change and this campaign is an effort to bring alive the determination and persistence displayed by Gandhiji during India’s freedom struggle to bear on what is required from people today. Through an engaging and innovative technology intervention, we are encouraging citizens to follow his footsteps and collectively fight the current world health crisis. By continuing to wearing masks, maintaining social distancing and washing their hands regularly.”



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