Mirchi restructures beyond radio

30 Mar,2021

By Our Staff

Mirchi has restructured its organisation. While radio continues to be the foundation, the brand aims to build and strengthen its solutions business by pivoting to multiple platforms and formats. As a part of the rejig, Mirchi has eliminated the regional structure entirely, expanded jobs and given larger geographies to its business heads.

Said Vivek Kulkarni, Senior Vice President and Head – Human Resources, Mirchi: “Over the last 13 years, Mirchi has grown to become the one-stop solution provider for marketers. With our deep consumer insight, hyperlocal reach, leadership in the radio industry, strong team of talented members, unparalleled content library and a multi-media presence, we have been providing customized solutions to our clients. Today, as we inch closer to becoming India’s no.1 city-centric music and entertainment company with a refreshed brand identity, we also look to restructure our organization in line with our vision.”



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