Lowe Lintas creates campaign for Tanishq

24 Mar,2021

By Our Staff

Tanishq has launched a new campaign to promote its range of engagement rings with a digital film. The 90-second film has been conceptualised by Tanishq and Lowe Lintas.

Said Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd: “There comes a moment in our lives that defines the love of a lifetime and often that very moment overwhelms us with emotions that bind us with our partner for life. We believe that in that one precious moment when you realise that you have truly found the one… in that moment #WhenItRingsTrue…you have found not just a partner, but a best friend, a confidante and a soulmate!  And our Engagement film is our sincere attempt to reflect upon the priceless moment ‘When It Rings True’ of the relationship nestled in the everlasting aura of love. Young couples today want Engagement rings that truly embody their personality and are a true reflection of the perfect love they share with their partners.”

Added Sagar Kapoor- Chief Creative Officer – Lowe Lintas: “When it rings true’ is a moment that a lot of us have lived in our lives. It’s a time when you are excited about a change in your life stage, those butterflies in the belly make you wonder are things happening too soon. It’s a delicate emotion that needs a nudge from you partner. That’s what this story does. Also since these are Engagement Rings, the idea sits beautifully on the emotion.”



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