iProspect is now a digital-first media agency

17 Mar,2021

By Our Staff

Dentsu international launches the new iProspect as a digital-first end-to-end media agency. The iProspect teams will now collectively define a new era in media and be the first agency to offer performance-driven brand building at a global scale. iProspect has adopted the “Brands Accelerated” tagline.

Amanda Morrissey

Amanda Morrissey

Said Amanda Morrissey, Global President, iProspect: “We are a new force in the industry, one that draws on decades of expertise carefully brought together to create an agile, scaled, digital first organisation built for the future and delivering today. In fact, the only thing that has stayed the same is the name, but even that looks different. With precision and at pace, the new iProspect is able to learn, flex and scale its output to transform a brands’ performance and provide effective business growth; immediately and in the future. Created from the ground up, the new agency has been collectively built by 93 local market teams working together and understanding the necessity for global consistency yet having the insight to locally adapt for their unique client, consumer and market demands. With this approach, the new iProspect is not a classic top-down ‘one size fits all’ global agency model, but more of an ‘all sizes fit within’ agency framework, with the same global vision and purpose”

Rubeena Singh

Rubeena Singh

Added Rubeena Singh, CEO, iProspect India, “With the launch of iProspect’s new structure, we are extremely proud to be the first agency to offer performance-driven brand building at scale. Over the years, our mission and vision have definitely evolved and with the rapidly evolving environment, one has to change. The one thing that has stayed constant is that we continue to remain focused on driving business results for our clients. By launching as a new digital-first end-to-end agency, we at iProspect, look forward to bringing future-ready solutions, which will further accelerate brand growth for our clients. With the might and scale of Dentsu behind us, this structure is indeed set to define a new era of performance-driven brand building, not only in India but also globally.”

 

 

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