Havas Media wins integrated mandate of Micromax

31 Mar,2021

By Our Staff

 

Havas Media India has won the integrated mandate of Micromax Informatics Ltd, the and consumer electronics company. The mandate includes both traditional and digital media as well as creative and strategy for the brand.

 

The account was won following a multi-agency pitch and will be handled out of the agency’s Gurugram office led by Uday Mohan, President – North & West India, Havas Media.

 

Rachna Lather

Rachna Lather

Said Rachna Lather, Marketing Head, Micromax India: “Havas Media’s social media strategy & creativity is well-known in the market. Micromax as a brand is very nimble footed and are launching products in the market back to back. We want to work towards further strengthening Micromax’s footprint in the digital landscape, and working cohesively on an integrated communication approach. We look forward to a fruitful partnership with Havas Media, which is aimed towards mutual growth and success.”

Mohit Joshi

Mohit Joshi

Added Mohit Joshi, CEO, Havas Media Group India:  “We are thrilled to partner with Micromax, a truly glocal brand. It is an exciting time for Micromax to re-establish itself in the Indian market as a flagbearer of the Make-in-India initiative. Keeping in line with Havas Media’s consumer-centric approach and the Group’s growing expertise in performance and market-place initiatives, we look forward to charting the brand’s journey and strengthening its positioning in the market through our meaningful Media Experience (Mx) philosophy.”

 

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