FBB launches Holi campaign

24 Mar,2021

By Our Staff

Fashion brand FBB has launched a Holi campaign – #FilterWaliHoli with a filter on Instagram. It has partnered with digital marketing agency NDMPL to launch a film, ‘Holi Ka Har Rang, fbb Ke Sang’ along with custom audio.

Said Pawan Sarda, Head of Marketing and Digital – Future Group: “Festivals are an integral part of our Indian culture. Holi is yet another important festival that is celebrated throughout, across the country, by every individual. Celebrations have become so important, that people do not want to miss out on one another. Hence, we wanted to create something memorable, everlasting, and an overwhelming, fun experience for everyone to enjoy.”

Added Natasha Saraogi, Founder, NDMPL: “This has been a wonderful experience. Creating this campaign has made my team and I, both reminisce on what we have missed out on. The process has been exciting and great, and we cannot wait to share this filter with each one of you. While the response is awaited, we dearly hope everyone enjoys this festival responsibly and in true spirit!”



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