Blue Frog gets Yami Gautam for KAI India

17 Mar,2021

By Our Staff

E-commerce personal care provider Kai India has launched its digital campaign ‘Choice is Yours’ with actor Yami Gautam. The campaign is conceived and executed by Blue Frog, Delhi and playback singer Shibani Kashyap has lent her voice to the DVC.

Said Rajesh U Pandya, Managing Director, Kai India: “To the modern woman, the opportunity to make a choice is of utmost importance – whether it is about the subject she wants to study, or the way she wants to dress or the life she chooses for herself. The Kai India campaign essentially celebrates this idea of freedom and empowerment of women by offering her the choice of beauty and grooming products. A woman is beautiful always, we must respect her preference. Kai stands for care and superior quality of products that bears the hallmark of an 800-year legacy of fine craftsmanship. Our range of products for women cater to all that they need. Yami Gautam is not only a powerful actor but a well-known face across the country. With this association, KAI intends to communicate with every woman in the country and extend support towards her choices.”



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