By Our Staff

Spotify recently launched two premium mini plans. These plans will allow listeners to download and play songs offline.  To deliver the value proposition of these new plans, What’s Your Problem (now part of Wondrlab), has created an ad campaign that comprises two films.

Said Amit Akali, Founder and CCO, Wondrlab: “In a value-conscious, price-sensitive market like India, encouraging the audience to pay for their music can be a challenge. To address this, our attempt was to focus on fresh and relatable situations. For example, all of us, with two left feet and more, have stolen the show at sangeet ceremonies. We all have gone out of our way to please our romantic interest in college days. The director, Vishwesh Krishnamoorthy of Corcoise Films, with his outstanding knack for performances and understanding of natural situations, did a great job.”