New identity for ‘Yokohama Off-Highway Tires’

11 Jan,2021

By Our Staff

 

In October 2020, Yokohama Rubber had announced that it will consolidate its various off-highway businesses into one single entity – Yokohama Off-Highway Tires (YOHT). The entity has now released a new corporate identity, a new corporate logo, that draws on the 100-year-plus legacy of Yokohama while underlining its own distinct space in the Off-Highway segment. As a result, the current trademark of ATG ceased to exist from January 1, 2021 globally.

 

Said Nitin Mantri, Director YOHT America: “The consolidation of OHT businesses announced earlier will be strongly supported by the new identity of YOHT globally. This will result in closer integration of the brand equity and technological expertise of Yokohama with the strengths of companies grouped under ATG; namely – strong sales network, diverse product line up and superior cost competitiveness. This rebranding exercise collectively reflects our successful past while embracing future aspirations. We are excited to showcase this corporate identity to our stakeholders across the globe.”

 

 

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