Leo Burnett to help Vega be more ‘atmanirbhar’

14 Jan,2021

By Our Staff

 

Leo Burnett India has won the creative mandate for Vega, the beauty accessory and personal care appliances brand. The account was won following a multi-agency pitch and will be handled by the agencies New Delhi office.

 

Sandeep Jain

Said Sandeep Jain, Director, Vega Industries: “Vega over the past few years has been steadily revolutionizing the beauty accessory market with best in class, well-priced products. Our mission at Vega in to provide Do-it-yourself ‘Head to Toe’ grooming / styling products to our consumers so they can be atmanirbhar.  We are in a dynamic growth phase and were looking for a partner who not only understands our ambition but can take our brand to the next level. Leo Burnett’s strategic approach, dynamic creativity and the energy that the team brought to pitch aligned with our thinking and we are very excited about working together”. Uff did Jain have to use the word: atmanirbhar? Well, perhaps we know now which side of the political fence he is leaning towards.

 

Dheeraj Sinha

Added Dheeraj Sinha, CEO and Chief Strategy Officer – South Asia, Leo Burnett: “Vega is one the few successful homegrown brands in the beauty accessory category. With the past year giving momentum to the DIY culture we see tremendous potential for the brand to grow. We look forward to bringing our new-age creative approach, platform understanding and dynamism to support the brands ambitious growth plans and establish them as the leader in their category.”

 

Thank heavens, Monsieur Sinha didn’t use the ‘a’ word.

 

 

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