By A Correspondent

Spicetree Design Agency (SDA), a Mumbai-based integrated digital marketing agency, has won the mandate for designing and implementing a digital marketing strategy for Infiniti Mall, the mall and entertainment hub. This includes the the complete digital marketing portfolio for Infiniti Mall, which includes engaging prospects on social media platforms like Instagram, Facebook, Twitter, LinkedIn, and YouTube. The mandate also includes e-mail marketing and managing the search and social media promotion through Google Ads and Facebook Ads and Search Engine Marketing.

Shiraz Khan

Said Shiraz Khan, Founder Director, SDA:  “While Covid-19 was a pandemic that turned everything on its head this year, for us at SDA it as an opportunity to expand into new horizons. We have charted new frontiers, made our presence felt outside India, and recently secured the mandate for Infiniti Malls across Mumbai and have also got some other prestigious brands on board. Our objective for Infiniti Mall is to maximize engagement, increase visibility and footfall on digital platforms, keep the TG completely informed and aware of all mall events and activities, among other things. Through its integrated digital strategy, effective communication, and creative sensibilities, SDA intends to make Infiniti Mall, the ‘go-to’ place for all shopping, entertainment, food, and fun requirements. The agency also aims to create a buzz around the place for people from out of Mumbai and nearby areas to visit the mall.

An unnamed spokesperson from Infiniti Mall was quoted to have said: “We have been exploring partnership with various agencies and have been looking for a strong partner who would understand us and give us innovative perspective to reach our end consumer. The team at SDA understood our brief and also brought in interesting thoughts for the brand. We are really excited about this partnership”