Enormous launches new Reliance GI campaign

07 Jan,2021

By Our Staff


It happened a few months back, but we’ve got to know it only now. That Reliance General Insurance (RGI) partnered with Enormous Brands to reposition its brand in the new normal.


Said Rakesh Jain, ED and CEO, Reliance General Insurance: “During Covid-19, majority of customer interactions happened digitally and we brought about a series of tech innovations to simplify and make those interactions seamless. However, we also understood that Technological disruption needs to amalgamate with humane values and focus on being customer-first, always. That is why we decided to have a brand mascot ‘BroBot’ that embodies this ethos and presents insurance with a fresh perspective to our customers in the new normal”


Added Ajay Verma, Managing Partner, Enormous Brands: “It was a bold approach to launch the new brand campaign. We had set daily benchmarks for the pre-launch phase to make sure that the appropriate level of curiosity is achieved. In the end, we were 17% above our ambitious engagement target”



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