Das ka Dum with Dr Bhaskar Das I While BARC data is being released every week, despite a cloud about when individual news channels data will be out, there seems to be some ignorance over what’s happening with the IRS for newspapers. Would you say that every bit of delay in the IRS is harming the business?

12 Jan,2021

BhaskarWe know this was putting him into a spot for taking a stand. But when it’s our Wizard with Words, you know he’ll have a super response. Without any further ado, here’s the January 12, 2021 edition of Das ka Dum by Dr Bhaskar Das. Read on…

 

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Q. While BARC data is being released every week, despite a cloud about when individual news channels data will be out, there seems to be some ignorance over what’s happening with the IRS for newspapers. Would you say that every bit of delay in the IRS is harming the business?

 

A. As a general principle, data-based decision-making unlocks business potential. Accordingly, any delay in release of syndicated research data creates challenges for informed investment decision for achieving optimum result. But I can imagine delays happen as the industry is spending time in calibrating a robust and consensus-based methodology that serves the interest of the investor. In a rapidly changing media landscape, authenticity and reliability of data are more critical than mere adherence to a time schedule. As they say, sabr ka fal meetha hota hai.

 

 

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