Times Network launches mental health initiative, #ActNow

14 Dec,2020

By A Correspondent


Given the high incidence of mental health disorders in India Times Network has launched #ActNow an initiative to spread awareness, normalise conversations around the issue and sensitise people to be responsive to the mental health needs of others. A campaign film #ActNow takes an “outside-in view of the problem and targets the ‘people around’ to act, rather than the one living with mental health issues”.


Times Network commissioned Nielsen India to conduct a nationwide research study titled, ‘How Urban India Perceives Mental Health’.


Key findings as follows:

· 70% of Urban India claim to suffer/know of someone who has suffered from a mental health ailment

· Among people who are suffering/know someone suffering from mental health ailment, depressions come out as the most prominent at 58%

· 76% perceive that ‘People are not open to talk about Mental Health to everyone’ and there is still shame and stigma associated around Mental Health

·  52% of the people face problems in accessing a Mental Health Professional and 63% perceive that there is difficulty in procuring Medication

· 54% people are not completely aware about the diseases covered in a Health insurance policy and 47% of the people are unaware of the government mandate for health insurance policies to cover treatment of mental health ailments

· 57% of Urban India considers Financial Pressures to be the leading cause of negative impact on Mental Health


*Sample size – 2440, Cities – Mumbai, Delhi, Chennai, Kolkata, Hyderabad, Bangalore, Jaipur, Patna, Ahmedabad, Mangalore, Vishakapatnam, Bareilly, Guwahati, Raipur, Mangalore


Said Vivek Srivastava, President – Strategy and Business Head – News and English Entertainment Cluster, Times Network: “With the unprecedented disruption caused by the COVID-19, we can see its enormous impact on our lives. The pandemic induced quarantine and social distancing has forced us to isolation and lack of physical contact, reshaping our relationships with our family, friends and colleagues while working from home. The new normal has triggered anxiety and deepened emotional turmoil, consequently leading to a quieter but concerning rise in the number of people grappling with mental health issues. ActNow is our endeavour to spread awareness and drive dialogues to break barriers around the mental health issue. Through our multi-faceted campaign, we urge the society at large to look beyond the happy faces that conceal the sufferings and encourage healthy and judgement-free conversations on mental health.”



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