Tata Sky launches Astro Duniya

29 Dec,2020

By A Correspondent


Tata Sky has added a new platform service – Tata Sky Astro Duniya – to its vast bouquet of interactive services. Joining hands with Dominiche Productions, Tata Sky Astro Duniya offers curated content created by astrologers offering advice in astrology, numerology, vastu, etc.


Commenting on the launch, Pallavi Puri, Chief Commercial and Content Officer said: “At Tata Sky we have a diverse portfolio of platform services and believe in constantly strengthening them. With Tata Sky Astro Duniya we aim to provide our subscribers with information on various aspects of life and home using astrology, numerology, vastu from credible astrology experts, including personalized consultations. We thank Dominiche Productions for helping us develop this property and are confident that our promotional campaign featuring actor Vinay Pathak will create great buzz for the service.”


Added Utpal Vaishnav, Director – Dominiche Productions: “When my co-founding partner Adarsh Gupta and me started our journey with Dominiche, we had set out a very clear objective for our company, to dominate scalable genres of the future. Astrology, given its generic appeal in India came up as a great opportunity to go after as a pioneering initiative. We are honoured to join hands with Tata Sky to bring to the audiences a credible Astrology offering that would make for a compelling watch.”


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