Studio Bodhi to focus on regional content for OTTs

03 Dec,2020

By A Correspondent

 

The promoters of Bodhi Tree Multimedia with the backing of Sumukha Capital have announced the launch of Studio Bodhi, a joint venture under the aegis of Sumukha Bodhi tree Pvt Ltd to cater to the ever-growing need for content across the country.

 

With accomplished writers and directors on board, Studio Bodhi has 10 projects at different stages of production and will continue to work on numerous IPs in the near future. The studio is currently working towards producing a rich slew of original offerings in languages such as Tamil, Bengali and Marathi in 2021 and further expanding into Telugu, Punjabi and Malayalam by 2022.

 

Speaking on the launch of Studio Bodhi, Mautik Tolia, Managing Director, Bodhi Tree Multimedia, said: “Content today is region agnostic with good rooted stories transcending all barriers and can travel across the world. This content studio will prove to be a game changer in this space. Content consumption has witnessed an upsurge across all genres with regional content gaining momentum. Recognizing this growing demand in regional content, Studio Bodhi is our earnest endeavor to further widen our horizon to build a vast range of successful digital series to cater to every audience palate. Studio Bodhi will mark our foray into the regional OTT space starting with exciting shows across various regional languages like Marathi, Bengali, Tamil, Telugu and further expand to other regions in the coming year. Over the past few months, with projects at various stages of development, we have diligently worked towards acquiring best of talents to put together a team together which we believe will deliver compelling content. With our new venture, we are looking forward to explore different genres and narrative styles.”

 

Added Santosh Kanodia, Founder, Sumukha Capital, a division of Sumukha Group: “We are committed to investing Rs.200 Crores in the entertainment industry ventures in the coming years. We recognise the need gap for regional content that is produced at top-notch quality standards and feel this has the potential for exponential growth. The lineup is extremely exciting and the ambition is to move to producing a slate of 10 originals every year.”

 

 

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