R K Swamy Hansa names S Swaminathan as ED, Group Strategy

23 Dec,2020

By A Correspondent


S Swaminathan

R K Swamy Hansa has announced the elevation of S Swaminathan, Co-founder and CEO of Hansa Customer Equity (Hansa Cequity), as Executive Director – Group Strategy, from January 1, 2021, to build a ‘Total Digital’ blueprint and drive integration of its offerings for the benefit of Clients.

Commenting on the appointment, Srinivasan K Swamy, Chairman of R K Swamy Hansa Group said: “We recognised very early the rising adoption of technology and analytics in marketing and were first off the block 13 years ago on this journey. R K Swamy Hansa aims to be at the forefront of the integration of marketing communications, technology, digital and analytics. We recently opened our office in Singapore and have a presence in the US. We plan to take our offering across geographies as the blueprint gets ready.”


Said Shekar Swamy, Group CEO: “Hansa Cequity has a strong client portfolio, professional talent, and an experienced management team led by Neeraj Pratap Sangani as COO at the helm. The company is well-recognised by clients in Martech & Analytics in India. We have built strong capability across multiple disciplines in the Group. We have a compelling offering to add value to clients and their brands globally, in an increasingly technology, data-rich & digital first world. Swami is the ideal leader for this. He will continue to be on the board of Hansa Cequity and provide strategic direction to Hansa Cequity.”



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