Purplle appoints Essence as integrated media AOR

21 Dec,2020

By A Correspondent


Essence, GroupM’s data and measurement-driven media agency, announced that it has been awarded integrated media agency of record duties for beauty and personal care ecommerce platform Purplle in India. Led out of Mumbai, Essence’s mandate will include strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns offline and online.


Said Manish Taneja, Co-Founder and CEO, Purplle: “As a key player in the online beauty and wellness segment, it is essential to connect effectively with the burgeoning consumer base in the ever-evolving beauty landscape. Essence’s expertise in the media ecosystem will help us reach the right set of audiences, and engage with them through both new age and traditional mediums. This strategic partnership will help drive the next phase of transformation and growth for Purplle,”


Added Atrayee Chakraborty, Vice President, Media Planning, India, Essence: “The team at Purplle has been building an impressive online space and shopping destination for beauty and wellness needs. With our new partnership, we are looking forward to helping Purplle further scale its efforts and accelerate its business growth. Leveraging Essence’s expertise in data, analytics and measurement, as well as experience with fast-growing, technology-driven direct-to-consumer brands, we are excited to create even more valuable experiences for Purplle’s existing and future customers,”



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