Pulse Candy rolls out two new TVCs

08 Dec,2020

By A Correspondent


Pass Pass Pulse Candy has launched a new campaign taking forward the humorous storyline of ‘Pran Jaaye Par Pulse Na Jaaye’ with two films. The two new TVCs have been conceptualised by Wunderman Thompson.


Commenting on the campaign, Arvind Kumar, JGM, Marketing, DS Confectionary Products said: “The brand must keep re-inventing execution themes to retain the excitement around the proposition of ‘Pran Jaaye Par Pulse Na Jaaye’ . We have done some captivating campaigns in the past and the current campaign brings in a new and exciting style of content with Stick figures, to fortify the alluring magnetism of Pulse in amusing and entertaining way “.


Added Sundeep Sehgal, Executive Creative Director at Wunderman Thompson: “Pulse stands for joy and uniqueness, the irresistibility of Pulse lends itself to this unique proposition. We wanted to make simple, short, and share-worthy stories and stick figures give an exciting take to our narrative.



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