Pad Integrated creates campaign for Telugu OTT Aha

03 Dec,2020

By A Correspondent

 

Pad Integrated Communications has developed a campaign for Aha, the OTT platform. The promotional film is titled ‘Orange Is The Colour Of Entertainment | aha Everywhere’.

 

Said Gautam Reddy, CEO, Pad Integrated Communication: “In less than eight months since its inception, Aha has seen a staggering rise of 5 million downloads and 18 million unique viewers and that is what we wanted to celebrate. The phenomenal rise of the platform by showcasing how the states are turning orange – the colour of Aha which depicts 100% Telugu entertainment felt the right way. The film has the essence of Aha’s true story – how quickly they took over the regional market.”

 

Added Ramu Rao Jupally, Promoter, Aha: “At Aha, we seek to serve audiences of all age-groups across the globe. Through our 100℅ Telugu catalogue, we want to offer entertaining, relatable, and captivating content – and our brand anthem reflects on our aim to be a wholesome family entertainer. And the fact that within a few months, we have recorded 7 million downloads and 20 million unique visitors, further testifies our growth in terms of engagement, time spent, and subscriptions.”

 

Sharing his thoughts, Ajit Thakur, CEO, Aha said: “We are excited and grateful for the tremendous response that we received from our Telugu-speaking audiences across the country. Our main objective through the brand anthem is to showcase the excitement and celebration amongst our viewers with Orange becoming the new colour of entertainment.”

 

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos