Mzaalo to allow users to watch content, win rewards

01 Dec,2020

By A Correspondent

 

Mzaalo, a blockchain-based video streaming application, has announced the launch of its AVOD platform.

 

The AVOD platform offers consumers 50,000+ hours of premium content from over 25 content partners. The content library features a mix of Bollywood and regional movies, originals, music videos, linear television programing and more that will be available in Hindi and nine other Indian regional languages.

 

Commenting on the launch, Vikram Tanna, COO, Mzaalo said: “Technology is increasingly becoming the centre of every human interaction. Also, brands today are adopting to innovate and engage with users by creating bespoke, experiences without disrupting the entertainment journey. Mzaalo’s consumer centric ecosystem is the first to reward consumers for their time and attention. Moreover, our engagement algorithm is designed for advertisers to build valuable user–brand experiences based on data transparency and privacy.”

 

According to a communique, Mzaalo has conducted consumer research across the country to understand user sentiments towards sharing personal data on various platforms and the process of selecting winners and rewarding customers. Understanding the requirement of user privacy and data protection, Mzaalo created an ecosystem that addresses consumers’ needs by providing a rewarding entertainment experience in a trusted environment.

 

 

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