By A Correspondent

Bajaj Finance Ltd, the lending and deposits arm of Bajaj Finserv, has appointed Mirum, a digital solutions company from the WPP Group, as the social listening partner.

Said Hareesh Tibrewala, Joint CEO, Mirum India: “Winning the Bajaj Finance account is a feather in the cap for Mirum India. We are the pioneers in Social Listening space in India with nearly a decade of experience. We aim to bring all our expertise to the table to provide a seamless Social Listening solution to Bajaj Finserv.”