#Mirrored! | Times of India Group Statement on Mumbai Mirror closure as a daily

07 Dec,2020

By A Correspondent

 

This is the communique and statement issued by The Times of India group via its PR agency on Saturday, December 5. A revised statement was issued on Sunday, December 6. The text below is the revised statement. The text in italics is what has been changed in the revision.

 

“Fifteen years ago, the ‘city that never sleeps’ had a new and good reason for staying awake – and for waking up, when it did manage to get some sleep: Mumbai Mirror. Feisty and fearless, energetic and enthusiastic, playful yet punchy, it lived up to its name from the day it was born, mirroring Mumbai in all its myriad moods. It was as local as Mumbai’s locals – the lifeblood that keeps the city on track and moving. The paper became such an integral part of the reader’s life, driving the narrative of the city, that it was decided to extend the experience to Bengaluru, Pune and Ahmedabad.

 

“Sadly, just as the pandemic, lockdown and unprecedented economic crisis have laid low many great ideas and initiatives before they could fully take root, they came as a body blow for the still-young brand. Not only has the newspaper industry been among the hardest-hit in terms of revenues, it has been weighed down by an import duty that has added to newsprint costs. With the long-held hope of a stimulus for the newspaper industry as represented by the Indian Newspaper Industry (INS) not materializing and the economy now officially in recession, it is with a heavy heart that the group has decided to cease publication of Mirror in Pune and relaunch Mumbai Mirror as a weekly. They will, however, continue to have a strong digital presence.

 

“The group in a statement said, “Following months of discussions and deliberations, we have made this extremely difficult and painful decision to recalibrate our portfolio of publications. We truly value the contribution of our journalists and other staff towards building such a strong brand in a relatively short time, and thank them for their hard work and great effort.”

 

 

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