Mathrubhumi Group unveils new campaign focused on ‘real media scene’ in Kerala

18 Dec,2020

By A Correspondent


Through this campaign, the brand has launched a new limited-edition friendship pack

The Mathrubhumi group has unveiled a new campaign talking about the media market realities in Kerala, which are not usually unearthed by clients and media agencies unless they probe further.


Speaking about the campaign, M V Shreyams Kumar, Managing Director, Mathrubhumi Group, said: “Kerala is predominantly a print market. No advertiser looking at covering Kerala can just do that with one newspaper.  We felt this campaign will be in the interest of media planners and clients whose focus will largely become bottom line in the new normal and therefore this will also help them take a re look at the media selection process, which currently is perhaps happening based on the top line readership numbers.  The campaign is already opening doors for us for interesting client conversations”



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