ManipalCigna Health Insurance’s digital campaign

11 Dec,2020

By A Correspondent


ManipalCigna Health Insurance Company Limited, has unveiled a new digital brand campaign ‘Savdhani Ke Saath, Health Insurance Zaroori Hai’. The campaign focuses primarily on ways Covid fatigue has crept into our lives and how people flouting Covid safety guidelines, can endanger us all.


Speaking on the campaign, Sapna Desai, Head – Marketing and Communications, ManipalCigna Health Insurance said: “Today we live in an age of rising medical cost with a greater tendency of falling prey to ailments or viral infections anytime, anywhere. Take the COVID-19 pandemic, for example. Laxity in adherence to precautions can prove to be detrimental to public health. In an increasingly fast-paced and complex world, now more than ever before, we need to prepare for uncertain illnesses in the future and enhance our financial well-being. Thus our new, digitally-led campaign, ‘Savdhani Ke Saath, Health Insurance Zaroori Hai’, promotes the fact that it’s prudent to take preventive measures before any health uncertainty occurs and health insurance plays an active role in making provisions for quality healthcare treatment possible for all to protect one’s health and financial well-being.”



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