Korra wins creative mandate for Mamaearth

16 Dec,2020

By A Correspondent


Korra, the digital content and media agency in India, has been appointed as creative and content partner by personal care brand Mamaearth. Korra won the mandate in a multi-agency pitch competing against well-known global network agencies.


Said Varun Alagh, Co-Founder & CEO, Mamaearth: “Korra demonstrated innovative thinking and a deep understanding of our brand philosophy. Being a digital-first brand for millennials, we were looking for a bright, young and talented set of individuals who reflect our philosophy. We are excited about our partnership with Korra and look forward to building the brand with them through meaningful and insightful communication”.


Added Gaurav Nabh, Founder & CEO- Korra India: “It’s not every day that you find partners that share the same core philosophies. We are excited to partner with Mamaearth– one of the fastest-growing D2C personal care brands in India. With the challenger DNA fueling both brands, we look forward to delivering more path-breaking work in the times to come. We are working towards further strengthening the brand’s foothold in this hyperactive category through an innovative approach aimed at creative storytelling and targeted, digital-first campaigns that raise aspiration for the brand.”



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