It’s just Mirchi

04 Dec,2020

By A Correspondent

 

Premier radio station network brand Radio Mirchi will now be just called Mirchi as it has transformed itself to a city-centric music and entertainment company. After 19 years, the brand has undergone a complete overhaul and has pivoted to just Mirchi. Capturing the essence of the company’s transformation in its campaign- “Sirf Radio nahi, har Entertainment Mein Mirchi Hai”, the brand has dropped the word radio from its logo. Notes a communique: “The change in the branding strongly reflects Mirchi’s hyperlocal, multi-format and multi-platform content and solutions capabilities that cut across Digital, Live and FM.”

 

Commenting on the new identity launch, Prashant Panday, Managing Director & CEO, Mirchi said: “Over two decades, we have built a strong brand. Over the last few years we have been diversifying into content capabilities across multiple formats and platforms. The new brand identity signals our strategic pivot from a pure play radio company to a full-suite solutions provider for our consumers and advertisers. This marks the beginning of a new era for us and depicts our transformation to become India’s No. 1 city-centric music and entertainment company.”

 

 

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