Hamdard to focus on holistic wellness in campaign

11 Dec,2020

By A Correspondent


Hamdard Laboratories (Medicine Division) has unveild a new integrated marketing campaign ‘Healthy India. Hamdard India’, emphasising on the health and wellness of individuals amidst the Covid-19 pandemic.


Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) said: “In current times it is very important to build a strong immune system that safeguards us from various microbial infections. Our latest campaign ‘Healthy India. Hamdard India’ fortifies our 114-year-old commitment to health and wellness of the nation through our time tested products that have proven effective against various viral infection and aiding strong immunity building. We are excited to partner with Radio Mirchi for this campaign who have created very engaging content for us”.


Added Shivangini Jajoria, Senior VP & Senior Business Director, Mirchi Entertainment Network India Ltd: “With increasing pollution, poor AQI levels and the threat of widespread infection is looming large and we are happy to associate with Hamdard Laboratories for driving the movement of a healthier nation. The campaign, ‘Healthy India, Hamdard India’, in partnership witnesses a grand launch of a new station jingle on Mirchi that claims ‘Mirchi Sunne Wale Ab Always Khush, and Always Healthy’ with Hamdard on 9th December. With this campaign, both Mirchi and Hamdard aim to share insightful information with its audiences and help Indians to keep a check of their health and well-being. This partnership is even more meaningful as Hamdard has kept India healthy with its products and services for the last 112 years and Mirchi has always promised to keep its listeners positive, come what may.”



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