GSK launches campaign for Polident

21 Dec,2020

By A Correspondent

 

GSK Consumer Healthcare has launched the first campaign for its denture care brand, Polident, in India. It is titled ‘Eat, Speak & Smile with Confidence’.

 

Speaking on the campaign, Anurita Chopra, Area Marketing Lead- Oral Health, GSK Consumer Healthcare said: “Today, 1 out of every 7 Indian above the age of 45 wears a denture & majority of them are unaware of products that can help them take care of their dentures. Through this campaign, we want to create awareness of Polident Denture Fixative product in a simple, relatable way. The campaign aims to position Polident as the new age companion for denture wearers, enabling them to enjoy simple pleasures of life without worrying about dentures.”

 

 

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