Eros Now goes aggressive with content slate

14 Dec,2020

By A Correspondent


Eros Now, the streaming entertainment service owned by Eros STX, has announced its content slate for 2021, with 46 new titles including 33 film premieres and 13 original series. existing global audience and cater to the growing consumer demand for fresh and entertaining online video content.


The content slate, promoted through the campaign – #KahaaniHarRangKi, is based on insights derived from Eros Now’s proprietary user data, notes a communique.  A promo features Ayushmann Khurrana and Kartik Aaryan showcasing Eros Now content. At a presser held last week Eros Now said it has increased its paid subscriber base by 6.9 million in the six-month period ended September 30, 2020, to a total of 36.2 million.


Commenting on the development, Ridhima Lulla, Chief Content Officer, Eros Group, said: “We are committed to investing in quality programming that will appeal to the Indian and global diaspora, and this huge content slate adds to Eros Now’s massive entertainment catalogue. India is witnessing significant demand growth driven by the digital shift and the consumer’s desire to watch programming in different formats and in their preferred language. This amazing slate will deepen our connection with the audience and offers entertainment like never before.”


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