By A Correspondent

Dinamalar, Eenadu, ManoramaOnline and Prajavani news media publishers have come together to form the South Premium Publishers (SPP), a ‘South languages’ digital advertising package. This brings the four leading dailies, to digital advertisers collectively.  Advertisers can advertise on the digital assets of these publications and reach out to their target audience in one go.

The package offers a reach of 37 million unique visitors, with 715 million-page views and an attractive average time spent of 3.36 to 8.09 minutes, notes a communique, offering 3 Billion ad impressions per month.  (Source: GA report, Combined Monthly Average, April 2020 – September 2020)

Said Mariam Mammen Mathew, CEO, Manorama Online: “South Premium Publishers offers advertisers credibility, digital brand safety and increased awareness, with more control and ease of access to premium digital inventory from all major publishers of South India. This is the only premium digital publishers’ network that delivers. We, at Manorama Online are happy to be part of this pioneering platform in Indian Digital Publishing.”

Added L Adimoolam, Director – Business and Technical, Dinamalar: “We are the market leader in Tamil Digital market. In 2019-20, of the total Indian AD market of 70k+ crores, 21% has been contributed by Digital. Given the current digital growth prospects it’s important that we give the best and the most convenient platform to the advertisers & agencies to connect with South Indian digital audiences. We are truly glad to form this consortium with all Premium Publishers in our market, which has a combined experience of 300 years. Now advertisers & ad agencies will be able to execute a South India campaign through a single point contact and 1 single RO at the best possible rates in the market. We have launched our consortium website, www.southpremiumpublishers.com which has all essential information”.

Adds a communique: “73% of the combined users are between 18-44 age group, from young purchasers to HNI’s, whose primary source is digital news.”

Said Arpan Chatterjee, COO – Digital, TPML, the publishers of Prajavani.net: “South Premium Publishers has its own uniqueness in enabling advertisers to target quality digital audience across South India through a single interface for brand and content campaigns. With more than 3 billion ad impressions every month to a very engaged audience in their own language, it is a strong value proposition from SPP. Prajavani is glad to be a part of SPP”.

Talking about the key idea behind this alliance, I Venkat, Director, Eenadu said: “Our group is known for Value Creation and Value Innovation. This combination is a step towards creating value for our esteemed digital advertisers. We need to recognize that the market dynamics are evolving, which demands innovation in our existing business model and collaboration is one of the solutions. This combination will help advertisers to reach out to Southern Indian premium digital audiences in a very credible, secure, and highly engaged environment”.