Dentsu restructures ‘The Story Lab’ in India

22 Dec,2020

By A Correspondent

 

Dentsu International has announced the merger of its celebrity, influencer, and sports marketing division – C’Lab, with its global branded content division – The Story Lab (TSL) in India. Deepak Kumar, erstwhile Director of C’Lab, will now lead the business in India as Country Head – TSL.

 

Deepak Kumar

Commenting on his new role, Deepak Kumar said: “‘Content is king’ is an old adage but the relevance continues. Its significance, in fact, has increased manifold during the lockdown and further fueled with the advent of newer platforms. It’s an exciting and challenging time to be in this business wherein harnessing a brand’s interest and relevance to the consumer will be the key guiding force for us.”

 

Haresh Nayak

Added Nayak, COO India- Media Brands, Dentsu added: “As we enter an era of simplification, this move will only help clients achieve single-window content solutions. TSL will redefine content across multi-platforms and multi-devices, offering brands immersive experiences. Our global and local experiences will only help brands to get the best of both worlds.”

 

 

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