Das ka Dum with Dr Bhaskar Das I We know of the loyalty around brands. Why is it that pollticians, bureaucrats and even journalists are not much trusted?

04 Dec,2020

Bhaskar DasIt’s not a typical Friday question. But then it’s not a typical Friday either. There are just 27 days left in the year and it’s the 49th Friday of the year. Presenting the Dec 4 edition of Das ka Dum…

 

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Q. We know of the loyalty around brands. Why is it that pollticians, bureaucrats and even journalists are not much trusted?

 

A. It’s a business axiom that when there is surfeit of choice, building and sustaining brand loyalty would always be a challenge. Secondly, trust can’t be demanded. It has to be earned. Now whether its brand or political class, loyalty becomes a function of individual’s personal narrative and experience. So a generalised statement about any specific class of profession and painting everyone with the same brush would be a gross misrepresentation of reality. For every alleged lack of trust of any professional class, there is equal and more evidence to the contrary. So you needn’t sound so dystopian.

 

 

 

 

 

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