Das ka Dum with Dr Bhaskar Das I The Times of India boasted of bumper editions pre-Diwali and then the number of pages and ads fell. If you noticed, no such comment on editorial space. Guess that’s how much editorial is respected in India today. Your views?

02 Dec,2020

Bhaskar DasHere’s the first of the two questions we asked Dr Bhaskar Das post the reduction in number of pages of The Times of India. Presenting the Dec 2 edition of Das ka Dum…

 

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Q. The Times of India boasted of bumper editions pre-Diwali and then immediately thereafter the number of pages and ads fell. If you noticed, no such comment on editorial space. Guess that’s how much editorial is respected in India today. Your views?

 

A. In general, the number of minimum edit columns remain unchanged. With higher advt flow the page level goes up. So when the page level gets rationalised due to volatility in the advertising market, the reader gets neither shortchanged, nor does it reflect any dwindling respect for editorial.  So, page levels can never corroborate your dedication, as explained above.

 

 

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