Das ka Dum with Dr Bhaskar Das I Further on the question of TOI’s page count slipping, do you think we celebrated way too early. Given that the ‘achche din’ for media spends aren’t really back?

03 Dec,2020

Bhaskar DasWe thought it was a simple question. But the response by our Wizard with Words takes the response (and hence our question) to a different level. This is the second of the two questions we asked Dr Bhaskar Das post the reduction in number of pages of The Times of India. Presenting the Dec 3 edition of Das ka Dum…

 

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Q. Further on the question of TOI’s page count slipping, do you think we celebrated way too early. Given that the ‘achche din’ for media spends aren’t really back?

 

A. You are looking for a predictable pattern of celebration where sustained growth can only spell success. But the present business landscape is decidedly non-linear, where thinking about the future is an essential component of taking action in the present. Achche din is not a static date or time. There is no early celebration. It’s an ambidextrous exercise of balancing exploitation of existing competencies and exploration of new ones. When one does that effectively, good days won’t be far behind. Corporate Patience, Dynamic Leadership and Strategic Foresight can make all the difference.

 

 

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