By A Correspondent

Asian Paints has released a series of digital films to launch Luxury PU Palette Range of Wood Paints with their #ColourForEveryWood campaign. These are conceptualised and executed by its social media agency – Kinnect.

Commenting on the campaign, Chandni Shah, COO at Kinnect said: “Breaking from the notion ‘wood equals brown’, Asian Paints’ latest offering not only transforms old wooden furniture to look timeless but also adds new life to it. Hence, to showcase this product range we wanted to take an approach that was lighthearted and humorous. The team ensured that sarcasm, pun, and charm were on point!”