Ajit Varghese joins ShareChat as Chief Commercial Officer

09 Dec,2020

By A Correspondent

 

ShareChat, the social media platform in Indic languages, has announced the appointment of Ajit Varghese as its Chief Commercial Officer.

 

Prior to joining ShareChat, Varghese was Global President at GroupM;s Wavemaker and worked with industry giants like  Vodafone, L’Oreal, Huawei, IKEA, Paramount Pictures, Chanel, Xerox, Netflix, Chevron, Beiersdorf, and Tiffany.

 

Known to be an exceedingly passionate leader, at ShareChat, Varghese will expandi and  strengthen the platform’s revenue efforts, and building a robust monetisation approach with strategic content partnership. He will also spearhead its marketing functions, to be inclined towards brand elevation, aligned with business centricity. He will be reporting into Farid Ahsan, COO and Co-founder at ShareChat.

 

Welcoming  Varghese,  Ahsan said: “Brand marketing and monetisation is going to be the core focus of ShareChat and we will direct our efforts towards elevating the brand positioning through strategic communications approach. Ajit, with his leadership capabilities and expert knowledge of the media, marketing and advertising domain, will play a critical role in further building brand awareness, deepening relationships with our business stakeholders and driving ShareChat toward the next phase of growth. Having held many globally influential   roles across his 25+ years of experience, his expertise will help us build ShareChat for the future and it is a matter of great pride to have him on our leadership team.”

 

Added Varghese: “Having previously worked and transformed several global organisations, it has always been a hidden desire to contribute towards transforming an Indian organisation to global repute. I believe ShareChat in the next few years will evolve as the default partner to every brand, homegrown and global, who intends to engage with the internet-first population. As the digital advertising landscape awaits the inclusion of over 400 million new internet users, mostly inclined towards native languages, ShareChat will stay at the forefront of unveiling a new digital era. This will be an exciting journey for me as I look forward towards contributing to ShareChat’s growth and building a win-win relationship with our community of users, partners and business stakeholders.”

 

An alumnus of Xavier Institute of Management, Bhubaneswar, and a graduate in agriculture engineering from Orissa University of Agriculture and Technology, Varghese has worked across India, Singapore and London and in leadership in Wavemaker (WPP), Maxus (WPP) and  Madison World.

 

 

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