Ad volumes register marginal y-o-y rise in 2020: TAM AdEx report

29 Dec,2020

 

 

By  A Correspondent

 

TAM AdEx has released the first of its report on 2020 for television advertising.

Highlights of the report are Advertising Trend during Lockdown versus Unlockdown, Covid Prevention categories, Celebrity Endorsement, Social Ads by Govt. etc.

According to the report, advertising volumes in 2020 saw a marginal rise versus what it was the previous year (2019). Average ad volumes in the all-important fourth quarter of the year rose 39% over the average ad volumes in the first three quarters of the year. There was 90% growth in Average Ad Volumes/Day witnessed during Post Lockdown period.

FMCG players ruled the list of Top 10 advertisers with HUL leading the list. Four of the Top 10 brands advertised were from Hindustan Unilever and three were from RB. Personal Care/Personal Hygiene sector had 20% share of Ad Volumes followed by F&B with 18% share.

 

Please click on this link for the report: TAM AdEx-Mirroring Y 2020 for Television Advertising

 

 

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