Zee’s #TVisFamily campaign

26 Nov,2020

By A Correspondent


World TV Day happened last week and Zee Entertainment Enterprises Limited unveiled its #TVisFamily campaign on the occasion.


Speaking on the campaign, Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Limited said: “Our consumer work brought alive that viewers share a special bond with TV much like a family member who is always there and much loved and with this campaign, we wanted to truly appreciate and bring out this deeply human connect that we share with the master storyteller and entertainer, how it plays a myriad role in our lives, whether as an entertainer, a stress reliever, motivator, or even a pacifier.”



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