Wondrlab Appoints Haiderali Amir for content prod

25 Nov,2020

By A Correspondent

 

Haiderali Amir

The Saurabh Varma-headed Wondrlab has appointed Haiderali Amir as its Head – Content Production. Haiderali, a former Publicis Groupe Executive Producer (with Prodigous) will be based out of Mumbai and will report to Rakesh Hinduja, Wondrlab’s Co-Founder and Managing Partner – Content Platform.

 

Haiderali will be involved with delivering content across Wondrlab’s clients ranging from hygiene production to deliverables such as branded content and web series.

 

Rakesh Hinduja

Said Hinduja, Co-Founder and Managing Partner – Content Platform, Wondrlab:“We welcome Haiderali to the Wondrlab family. Content is one of the most important pillars of communication today, and we needed someone with formidable experience such as Haiderali’s. He perfectly fits Wondrlab’s vision of creativity delivered through technology, and with a platform-first lens. His experience brings in the understanding needed to create content at scale that’s contemporary, high-level and customised for brands’ business challenges.”

 

Added Haiderali Amir, Head – Content Production, Wondrlab, said, “When it comes to content in today’s times, the sky is the limit. Wondrlab gives me the freedom and encouragement to explore different realms of content and creativity to solve clients’ business problems. Its platform-first lens is an interesting approach to content and a big step forward in the right direction. I’m excited to work in a start-up like Wondrlab that is dynamic, progressive and limitless in its thinking.”

 

 

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