Times of India joins Byju’s #KeepLearning campaign

19 Nov,2020

By A Correspondent


The Times of India, in association with edtech major Byju’s, has announced the launch of the #KeepLearning campaign. The initiative intends to empower students, parents and educators with information and the best practices of online learning.


Speaking about the initiative, Sanjeev Bhargava, Director – Brand, TOI said: “The pandemic has brought about several drastic changes in the way we live our lives. One of the sectors that have seen sizeable change is the education sector, which has swiftly transitioned and adopted a digital approach. As a media platform, we have consistently been drivers of effective change in society, building and supporting movements; with this legacy, we bring an endeavour to empower parents and educators while providing them with the best guidance and knowledge in association with Byju’s. Bridging the gap between the knowledge of how to leverage the various digital learning tools that have been developed for us, #KeepLearning will help children, parents and educators alike.”


Added Sudha Natrajan, Director – Response, TOI: “Covid-19’s prevailing impact has forced people to live life indoors. The education sector has also moved from blackboards to digital screens, affecting the life of the students and forcing them to adapt to the digital way of learning. With TOI’s and Byju’s – #KeepLearning initiative, we aim to edify the parents and educators about how they can adapt to these changes and also help students adapt to the changing times for a better future. By using different approaches and digital tools we intend to create a bridge between the parents and teachers to drive them towards a better future for the students.”


Said Mrinal Mohit, Chief Operating Officer, Byju’s: “Learning and education are an important part of our lives. With the advancement of technologies and availability of several tools, it is necessary to expand the scope of learning at every stage and educate ourselves on how we can harness the presented opportunity. With the #KeepLearning campaign, in association with TOI, Byju’s hopes to enlighten students, parents and educators about the ‘how-to’ of e-learning and bring about a change in the education sector.”



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