TAM Sports: Tally of Advertisers & Brands grew by 7% and 3% in IPL13 Live matches. Avg ad vol stays same

20 Nov,2020

By A Correspondent


Before we give you the headlines, the Advertising Volumes we refer to are for advertising across 24 Star Network channels for both IPL 13 and IPL 12. The study is on All Live matches only during IPL Season 13 and 12. It excludes pre-, mid- and post-match shows. The analysis is based on Pure Advertising [i.e. Excluding Franchisees, Promos, Filler, Film Trailer and Official Broadcaster (Star Network)]


So here are the headlines:

> Average Ad Volumes during all matches of IPL 13 remained almost same compared to IPL 12.

> Tally of Advertisers & Brands grew by 7% and 3% respectively in IPL 13 compared to IPL 12

> Oppo India made it to the top during IPL 13 compared to 4th place in IPL 12

> During IPL 13 (53 days), Ad Volumes of Sports genre spiked by more than 3 Times compared to 53 days prior to IPL 13


Here’s what you can get by clicking on the PDFed presentation here:

> Overview of IPL 13

> Toppers – Categories, Advertisers and Brand

> New Advertisers and Brands in IPL 13 vs. IPL 12.

> Advertisers under Top 5 Genres – IPL 13

> Ad Length Usage (10, 20, 30 Seconds) – IPL 13

> Advertising Trend in Channel Genres

And more…


IPL 13 Commercial Advertising Report

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