MaTa Pune mega issues

06 Nov,2020

By A Correspondent

 

Pune readers woke up to an 84-pager of Maharashtra Times, Dassera special on October 25. And this  was followed up with a 54-pager festive issue today (Nov 6).

 

Said Kaustuv Chatterjee, Senior Vice President – NPI and Languages at BCCL: “Our unbiased credentials and quality of editorial have helped Maharashtra Times emerge as the ‘best in class’ in brand-track reader surveys over the years. This has attracted the most discerning of readers, making Maharashtra Times the No. 1 in affluent, educated, NCCS A readers across Maharashtra as revealed in IRS surveys over the years. We are happy to say that nearly 70 percent of our readers are NCCS A, which means we are able to offer our advertisers the most relevant TG with purchasing power for their brands.”

 

Added Sameer Sainani,  Director Response, The Times Group: “The two special back to back bumper editions of Maharashtra Times, Pune are historic. These mega specials for Maharashtra Times have been carried across Pune and the PCMC region. This is a demonstration of the faith our advertisers have in the print media, especially in Maharashtra Times, Pune. While the pandemic impacted business in the first half of the year, we are witnessing strong demand from local advertisers in our language publication that cater to affluent NCCS A audiences in the city. We have always partnered with our advertisers and created strong festival/ business solutions for advertisers in Pune across all our publications, be it Maharashtra Times, TOI, Mirror or ET and have been the preferred partner for all our clients helping them maximize the festive business. This overwhelming response from advertisers across verticals is a big encouragement and will  encourage us to plan more such initiatives for advertisers and help bring the businesses and economy back on track ”

 

 

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