Lowe Lintas asks for our ‘Attention’ in ICICI Pru’s new campaign

27 Nov,2020

By A Correspondent


ICICI Prudential, the leading private Life Insurance companies, has launched its new offering – the All-in-one Term Plan. And for this, Lowe Lintas Mumbai has conceived a campaign film depicting some of the ‘the slice of life’ situations of a family man.


Speaking about the campaign, Shantanu Sapre, Executive Director, Lowe Lintas said: “With ICICI Pru Life’s campaigns we’ve always been inspired by everyday real-life observations. This campaign is no different. It resonates with the current sentiment of the country where every single person is paying extra ‘attention’ to all aspects to do with the safety of his/her family. Conceptualised and scripted by Navin Chawla & Abhishek Dey, the touch of using a kids’ voice in a sing-song manner of storytelling will not only to break clutter, but also contextualize the word ‘attention’ with the right sentiment, emotion, and action towards choosing iProtect Smart – the all-in-one term plan.”



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